Ashley Wean Vol. X  ·  Communications & Marketing Strategist  ·  2026
VFX & Animation Industry

Strategic marketing for the future of creative production.

100+ Press placements Global entertainment + trade
10+ Award nominations Annie, VES, Emmy, Oscars
5+ Global markets Multi-region campaign rollouts
Proof 30+ Campaign Playbooks Built Autodesk + Unity Partnerships SIGGRAPH Programming 12M+ Campaign Impressions Global Editorial Calendar Sundance + SXSW Activations

Pipeline Fluency

Your technical teams get a communications partner who actually understands them — bridging production realities to the external narratives that move your industry forward.

Awards Intelligence

Your eligibility campaigns get managed with the same rigor as production — submission calendars, narrative strategy, voter outreach — across VES, Annie, Emmy, and Oscar simultaneously.

Global Reach

Your story reaches the right people: Variety, Hollywood Reporter, Deadline, Animation Magazine, Cartoon Brew, AWN, and international trade press across North America, Europe, and Asia.

Capabilities
01

Campaigns & Releases

Film launches · streaming releases · awards seasons · social rollouts

VFX and animation studios do some of the most technically ambitious work in the industry — and still get outpaced by the marketing machine around them. Whether brought in at greenlight or two weeks before a trailer drops, this is full-spectrum release support built to run from announcement through awards season.

Announcement strategy Trailer launch Trade & consumer press Awards integration Social rollout Streaming positioning
02

Studio Brand & Visibility

Positioning · editorial storytelling · thought leadership · social presence

The strongest studio reputations are built over time — not just at release. This is the ongoing work: positioning your studio as a creative and technical force, getting leadership into the right conversations, and building a content presence that does real work between campaigns.

Studio positioning Executive thought leadership Op-eds & keynotes LinkedIn programs Editorial calendar Internal comms
03

Talent & Creator Strategy

Artist visibility · creator partnerships · behind-the-scenes content

The studios winning the talent conversation right now aren't just posting job listings — they're putting their artists in front of the right audiences. This is spotlight series, BTS content systems, and creator partnerships that serve culture and community goals simultaneously.

Artist spotlight series BTS content systems Creator partnerships Platform-native content Studio culture storytelling
04

Partnerships & Industry Presence

Technology co-marketing · festival strategy · events · brand collaborations

The best positioning in this industry happens at the intersection — between studios and technology partners, between technical work and cultural storytelling, between a festival activation and a Variety placement the next morning. This is strategic presence work that compounds over time.

B2B co-marketing SIGGRAPH · Annecy · FMX Panel & speaking strategy Partnership announcements Brand collaborations
Select Work
Press Strategy · Awards · Social

Mikros Animation / Paramount

TMNT: Mutant Mayhem

Led global press strategy for Paramount's animated reboot, securing placements across Variety, The Hollywood Reporter, Cartoon Brew, Screen Rant, Entertainment Weekly, and international trade press. Positioned the film's hand-drawn-inspired 3D aesthetic as a landmark creative risk — building a narrative that earned 4 VES nominations and contributed to the film's cultural breakout moment.

Campaigns + Awards
Awards

Celebrating Orion and The Dark's Wins at the Kidscreen Awards

Mikros Animation

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Brand Marketing

TMNT: Mutant Mayhem – Breakdown Reel

Mikros Animation / Paramount

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Awards

VES Award Win for Verizon The Reset

The Mill

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Awards

Orion wins at the Annie Awards!

Mikros Animation / Netflix / DreamWorks

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Talent Spotlight

Behind the Shell with Matthieu Rouxel, VFX Supervisor

Mikros Animation

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BTS Campaign

MPC Visualization Reel – Orion and the Dark

MPC / Netflix

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Awards

TMNT: Mutant Mayhem Wins Silver at AEAF Awards 2024

Mikros Animation / Paramount

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Brand Marketing · BTS Campaign

Beyond Imagination

Technicolor Creative Studios

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Campaigns

Vogue Magazine Met Gala Exposure

The Mill

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Awards

4 VES Awards Nominations for TMNT: Mutant Mayhem

Mikros Animation / Paramount

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Events

Mikros Animation at SIGGRAPH 2024

Mikros Animation

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Awards

TMNT & PAW Patrol: Oscar Eligibility Campaigns

Mikros Animation / Paramount

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Press
Variety

Variety: Why 'TMNT' Animators Chose Hand-Drawn Style Over CG

Variety

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Animation Magazine

Animation Mag: Ready to Pivot and Adapt

Animation Magazine

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Deadline

Deadline: VFX Supervisors On Layering Visuals To Create New Styles Of Animation

Deadline

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The Hollywood Reporter

THR: DiCaprio's Animated Feature 'Ozi: Voice of the Forest' Sells to Signature

The Hollywood Reporter

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AWN

AWN: Cal Brunker and Bob Barlen Talk 'PAW Patrol: The Mighty Movie'

Animation World Network

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Before & Afters

Before & Afters: 'We wanted to imply teenage imperfection everywhere'

Before & Afters

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Cartoon Brew

Cartoon Brew: 'Mutant Mayhem' Director Is Using The Film's Buzz To Promote Artists

Cartoon Brew

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Variety

Variety: Disney Unveils Animated Series at Annecy (EXCLUSIVE)

Variety

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VFX Voice

VFX Voice: 2023 Global Perspective — Thought Leaders on the VFX and Animation Superhighway

VFX Voice

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Forbes

Forbes: The Rise Of Streaming — A Growing Appetite For Animation And Diverse Storytelling

Forbes

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LBBonline

Dimitri Zola: "You Need Access to Learn About Different Pieces of the Production Puzzle"

LBBonline

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LBBonline

The Mill Chicago Brings Cinematic VFX to Calvin Harris' 'Potion' with Dua Lipa

LBBonline

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Events & Activations

Industry activations,
panels, and screenings.

SIGGRAPH Annecy FMX Cannes Lions NAB Kidscreen Summit Comic-Con World Animation Summit HUB Montréal VidCon SXSW Sundance
Get in Touch

You're building something the world should know about.

Let's figure out how to tell that story.

  • B2B and technical partner marketing
  • Awards campaign management — VES, Annie, Emmy, Oscar
  • Social and content programs built for scale
  • Thought leadership for studio executives and artists
  • PR & press strategy for animated features and series
  • Internal communications and change management